This long wear is by far the best I have tried by any brand(and I have tried them ALL)!! It may not last a whole 24 hours, but who really wants lips on 24 hours a day anyways? If I put it on in the morning and its still on at the end of the day then it has done its job.. No cracking or clumping!!! maybelline.com
I use this product because it stays on. I liked the old gloss sealer better though. Glad you like it.
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